Voyles Boys Cattle Co.

We were contacted by Voyles Boys Cattle Co. to come up with a brand identity for their company. In our design brief we discussed that they were looking for a logo that resembled a cattle brand while also looking modern. We decided to use a custom geometric serif typeface for the “VB” icon in order to provide the modern feel that they were going for while using Gin as the typeface for the logotype in order to tie in the old west trade feel.